About
Al-Kasseeb Initiative
Empowering People.
Creating Opportunities.
EMPOWERING PEOPLE
Meaningful growth
creates opportunities
At Beyti, we believe that meaningful business growth should create opportunities for the communities around us.
The El Kasseeb Initiative, launched in 2018, reflects our commitment to empowering Egyptian youth through practical training, entrepreneurship support, and sustainable income opportunities.
ECONOMIC EMPOWERMENT
Creating Pathways to
Economic Empowerment
El Kasseeb is designed to support young people in building practical sales and business capabilities while creating opportunities for economic participation.
Through the initiative, participants receive training and access to resources that help them engage in product distribution and develop income-generating activities.
2026 OBJECTIVE
Reaching Children & Mothers
Skills
Development
Practical sales and marketing training helps participants build business capabilities and develop confidence in managing commercial activities.
Access to
Resources
Participants receive support that may include refrigerated vehicles and access to Beyti products, helping them participate in distribution activities.
Entrepreneurship
Opportunities
The initiative encourages economic independence and helps create pathways toward sustainable livelihoods.
Community
Development
By extending product availability into rural and underserved areas, El Kasseeb connects business opportunities with community needs.
IMPACT
Making a Difference Across Egypt
El Kasseeb initiative launched
The initiative demonstrates how collaboration between business and communities
can generate economic opportunities while strengthening local market access.
Our Future Ambition
During Ramadan, Beyti employees support community initiatives through partnerships with charitable organizations.
This support reaches more than 500,000 families through partnerships including Misr El Kheir and 57357 Children’s Cancer Hospital.
JOIN EL KASSEEB
Interested in becoming
part of El Kasseeb?
Share your details and our team will get in touch with you.
